Visionary digital, technology and transformation consultancy services.

Fractional consulting services for retail, hospitality and entertainment brands.

Hi, I’m Cameron

a digital and technology strategist with over 15 years of experience leading enterprise transformation, retail innovation, and platform modernisation across the UK, Europe, and global markets.

I’ve worked with some of the world’s most recognisable consumer brands, supporting C-suites and executive teams in shaping digital strategy, deploying AI-enabled platforms, and aligning technology investment with commercial outcomes.

Alongside my full-time leadership role, I take on a small number of advisory or fractional engagements, helping technology and digital leaders validate strategy, unlock bottlenecks, and make critical decisions with clarity and confidence.

How can I help achieve your goals?

Skills and Expertise

  • Strategy and Leadership: Digital transformation roadmaps, AI and automation strategy, platform and product strategy, business case & investment planning, board and C-suite engagement

  • Technology and Delivery: Service & support operating models (ITIL), enterprise platform architecture, systems integration & cloud migration, vendor selection and delivery oversight, engineering culture and ways of working

  • Commercial and Organisational Impact: Team structure and capability planning, operating model design (digital & tech), omnichannel customer experience (CX), innovation prioritisation frameworks, digital & technical metrics, KPIs and performance reporting

  • Change & Innovation Management: Storytelling, cross-functional collaboration, technical leadership development, programme management frameworks

Stakeholders

I typically support CIOs, CTOs, Digital Directors, and Chief Transformation Officers in mid-to-large organisations, particularly those in retail, consumer , hospitality, entertainment and FMCG. Engagements are scoped flexibly and may involve:

  • Strategy validation and sounding board support

  • Fractional leadership for specific initiatives

  • Cross-functional workshop design and facilitation

  • Hourly or short-term advisory retainers

I also work with global digital agencies to offer supplementary services to digital projects across e-commerce, customer experience innovation, technology solution design and digital product management.

I take a straightforward approach to every engagement: My success is your success. Whether that’s acting as your advisor, embedding myself into your team or providing sideline recommendations, I’ll integrate to suit your needs, and if you’re not quite sure where to get started, I can help. Each of my client relationships are unique and tailored, you’re never a number.

Let’s Connect

If you’re facing a complex technology or digital challenge and need a grounded, commercially aware partner to support your thinking, feel free to reach out. I’d be happy to explore how I can help.